Aligning my Action with my Strategy, Just Like my Clients
Hi I'm Lou-Ann and this is my story..
I had enjoyed a career in HR as a true generalist. However, after securing a HR Manager role I realised that trying to be a mother to two children, a wife to another professional, and commuting up to 3 hours a day was simply impossible. I took the plunge and decided to open my own HR consulting business in the physical region that I lived, to get control of my life, while also getting to use my brain and experience on my terms.
After 18 months of attempting to get a HR consulting business up and running, I was on the verge of closing it down. It seemed impossible to get clients, people were not interested in my HR product offerings, and I received no responses to mail out campaigns. It was very disheartening as I was confident that I knew HR and just needed business owners to get it.
I was challenging myself on how to make the business work or return to a corporate role when I came across HR Coach. Finally it looked like someone had sorted out the marketing of a HR consulting business, which I really needed. I joined up and started the Academy, looking forward to the second week of the Academy, thinking the first week would simply be a refresher for me on core HR philosophies.
By the end of the first week of Academy, I was worn out and broken. My previous HR thinking was turned upside down and now I understood what I should have been taking to the market. The second week was even more challenging. I realised that everything I had been doing in my initial 18 months of business were the very things that would not work - which I had managed to confirm by personal experience. Finally I had a plan that made sense to take back to my market. It was both exciting and scary.
I am now back in my former market, reconnecting with business owners. It is a slow process as relationship building takes time. I also keep reverting to mu old ways when under pressure, and the master coaching forces me back on track.
I can't wait to be comfortable with the HR Coach ways, so that I can improve my conversion to success ratio's.
HR Coach Just Made Sense
Great IP which puts me ahead of more experienced HR consultants in my market
Sales and marketing strategies that work
I can now grow a sustainable local business